{"product_id":"42-rules-of-product-marketing-learn-the-rules-of-product-marketing-from-leading-experts-from-around-the-world-paperback","title":"42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from Around the World - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhil Burton\u003c\/b\u003e (Author), \u003cb\u003eGary Parker\u003c\/b\u003e (Author), \u003cb\u003eBrian Lawley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003e42 Rules of Product Marketing \u003c\/i\u003e is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets. In this book, you'll learn ways to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Craft the right positioning and messaging for your prospective customers. \u003c\/li\u003e\n\u003cli\u003e Communicate with your customers in terms that are meaningful to them. \u003c\/li\u003e\n\u003cli\u003e Use the web and social media to have two-way conversations with your customers. \u003c\/li\u003e\n\u003cli\u003e Use web analytics to understand customer interest. \u003c\/li\u003e\n\u003cli\u003e Work effectively with sales and sales channels to manage leads and drive revenue. \u003c\/li\u003e\n\u003cli\u003e Become recognized in your company or organization. \u003c\/li\u003e\n\u003cli\u003e Discern a prospect's digital body language from web interactions. \u003c\/li\u003e\n\u003cli\u003e Understand the new rules of public relations. \u003c\/li\u003e\n\u003c\/ul\u003e Best of all, it was written with the busy product marketer in mind. Each rule is kept to two pages and designed to stand on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty two of the best marketing managers in the world. Whether you are a seasoned, experienced product marketing manager or are just starting out, the \u003ci\u003e42 Rules of Product Marketing\u003c\/i\u003e will help you to work more effectively and produce greater returns for your company.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 130\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.28 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 01, 2012\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47511899242674,"sku":"9781607730804","price":28.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/1jq7m843vG9781607730804.webp?v=1779675386","url":"https:\/\/box.dadyminds.org\/products\/42-rules-of-product-marketing-learn-the-rules-of-product-marketing-from-leading-experts-from-around-the-world-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}