{"product_id":"absolute-essentials-of-strategic-marketing-paperback","title":"Absolute Essentials of Strategic Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eTony Proctor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStrategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTony Proctor is Emeritus Professor in Marketing at the University of Chester, UK.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 126\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.27 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 31, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47454339137714,"sku":"9780367524753","price":51.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/6291a6e2ac5ef0ba6a2778ceb55f470e.webp?v=1778848557","url":"https:\/\/box.dadyminds.org\/products\/absolute-essentials-of-strategic-marketing-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}