{"product_id":"advertising-account-planning-new-strategies-in-the-digital-landscape-paperback","title":"Advertising Account Planning: New Strategies in the Digital Landscape - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKelli S. Boling\u003c\/b\u003e (Author), \u003cb\u003eCarol J. Pardun\u003c\/b\u003e (Author), \u003cb\u003eBeth E. Barnes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAdvertising Account Planning in the Digital Media Landscape\u003c\/i\u003e is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner. \u003cbr\u003eThe second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKelli S. Boling \u003c\/b\u003eis assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCarol J. Pardun \u003c\/b\u003eis Distinguished Professor Emerita in the School of Journalism and Mass Communications at the University of South Carolina. \u003cbr\u003e\u003cb\u003eBeth E. Barnes \u003c\/b\u003eis professor emerita in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky. \u003cbr\u003e\u003cb\u003eSheri J. Broyles \u003c\/b\u003ewas professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 22, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47506740150450,"sku":"9781538192863","price":53.46,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/AZDZCKuLMz9781538192863.webp?v=1779561936","url":"https:\/\/box.dadyminds.org\/products\/advertising-account-planning-new-strategies-in-the-digital-landscape-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}