{"product_id":"advertising-with-small-budgets-for-big-results-how-to-buy-print-broadcast-outdoor-online-direct-response-offbeat-media-paperback","title":"Advertising with Small Budgets for Big Results: How to Buy Print, Broadcast, Outdoor, Online, Direct Response \u0026 Offbeat Media - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLinda C. Carlson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAdvertising with Small Budgets for Big Results begins with an overview of marketing's \"4 p's,\" including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in \"guerilla marketing\" as a supplement to agency-created programs. It is designed to answer the questions \"How\" and \"How much\" and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 276\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 03, 2014\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47511572676786,"sku":"9780962712296","price":37.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/XcnQrzN-e9780962712296.webp?v=1779667774","url":"https:\/\/box.dadyminds.org\/products\/advertising-with-small-budgets-for-big-results-how-to-buy-print-broadcast-outdoor-online-direct-response-offbeat-media-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}