{"product_id":"an-approach-for-examining-the-third-person-effect-hypothesis-paperback","title":"An approach for examining the third-person effect hypothesis - Paperback","description":"\u003cp\u003eby \u003cb\u003eIrkwon Jeong\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book is based on the theoretical framework that third-person perceptions are largely influenced by motivational components and cognitive ability, which vary by perceivers (the self-based approach) and comparison targets (the other-based approach), and the relationship between them (the self-other relationship-based approach). Specifically, this book examines how third-person perception differs by comparison targets, called the other-based approach, when a specific group is exclusively relevant or irrelevant to a particular media message. The findings summarized this book have important implications for future studies about the relationship between the perceptual components and behavioral components of the third-person effect. In conclusion, communication researchers should account for the variance of the third-person perception by the comparison target when they predict which behavior to examine as a measurement of the behavior third-person effect.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 29, 2009\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47416579752114,"sku":"9783639160871","price":105.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/3a784909d2a4779ffd7954a3a29bd513.webp?v=1778409771","url":"https:\/\/box.dadyminds.org\/products\/an-approach-for-examining-the-third-person-effect-hypothesis-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}