{"product_id":"anime-studies-media-specific-approaches-to-neon-genesis-evangelion-paperback","title":"Anime Studies: Media-Specific Approaches to Neon Genesis Evangelion - Paperback","description":"\u003cp\u003eby \u003cb\u003eJos? Andr?s Santiago Iglesias\u003c\/b\u003e (Editor), \u003cb\u003eAna Soler Baena\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAnime Studies: Media-Specific Approaches to Neon Genesis Evangelion\u003c\/em\u003e aims at advancing the study of anime, understood as largely TV-based genre fiction rendered in cel, or cel-look, animation with a strong affinity to participatory cultures and media convergence. Taking \u003cem\u003eNeon Genesis Evangelion\u003c\/em\u003e (Shin Seiki Evangerion) as a case study, this volume acknowledges anime as a media form with clearly recognizable aesthetic properties, (sub)cultural affordances and situated discourses.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFirst broadcast in Japan in 1995-96, \u003cem\u003eNeon Genesis Evangelion\u003c\/em\u003e became an epoch-making anime, and later franchise. The initial series used already available conventions, visual resources and narrative tropes typical of anime in general and the \u003cem\u003emecha\u003c\/em\u003e (or giant-robot) genre in particular, but at the same time it subverted and reinterpreted them in a highly innovative and as such standard-setting way.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInvestigating anime through \u003cem\u003eNeon Genesis Evangelion\u003c\/em\u003e this volume takes a broadly understood media-aesthetic and media-cultural perspective, which pertains to medium in the narrow sense of technology, techniques, materials, and semiotics, but also mediality and mediations related to practices and institutions of production, circulation, and consumption. In no way intended to be exhaustive, this volume attests to the emergence of anime studies as a field in its own right, including but not prioritizing expertise in film studies and Japanese studies, and with due regard to the most widely shared critical publications in Japanese and English language. Thus, the volume provides an introduction to studies of anime, a field that necessarily interrelates media-specific and transmedial aspects.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eAnime Studies: Media-Specific Approaches to Neon Genesis Evangelion\u003c\/em\u003e, anime is addressed from a transnational and transdisciplinary stance. The disciplinary and methodological perspectives taken by the individual chapters range from audio-visual culture, narratology, performance and genre theory to fandom studies and gender studies. In its first part, the book focuses on textual analysis and media form in the narrow sense with regard to filmic media, bank footage, voice acting and musical score, and then it broadens the scope to consider subcultural discourse, franchising, manga and video game adaptations, as well as critical and affective user engagement.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 396\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 8.5 x 8.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 09, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47403338367154,"sku":"9789176351673","price":48.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/b37ea63678baa10144775172c81d7bbb.webp?v=1778136317","url":"https:\/\/box.dadyminds.org\/products\/anime-studies-media-specific-approaches-to-neon-genesis-evangelion-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}