{"product_id":"artificial-intelligence-for-marketing-management-paperback","title":"Artificial Intelligence for Marketing Management - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePark Thaichon\u003c\/b\u003e (Editor), \u003cb\u003eSara Quach\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. \u003c\/p\u003e\u003cp\u003eThis book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.\u003c\/p\u003e\u003cp\u003eThis book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePark Thaichon\u003c\/strong\u003e is Cluster Leader of the Relationship Marketing for Impact research cluster, Griffith Business School. His research articles can be viewed in the leading outlets such as the \u003ci\u003eJournal of the Academy of Marketing Science\u003c\/i\u003e, \u003ci\u003e California Management Review\u003c\/i\u003e, \u003ci\u003e Industrial Marketing Management\u003c\/i\u003e, \u003ci\u003e European Journal of Marketing\u003c\/i\u003e, and \u003ci\u003eJournal of Business Research\u003c\/i\u003e. Park is an Associate Editor of the \u003ci\u003eAustralasian Marketing Journal \u003c\/i\u003eand \u003ci\u003eJournal of Strategic Marketing\u003c\/i\u003e. He is a member of the Griffith Institute for Tourism, Sales and Marketing Strategy Institute, and Griffith Asia Institute. Park has published over 70 A-ranked journal articles since 2015 (ABDC). \u003c\/p\u003e\u003cp\u003eSara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the \u003ci\u003eJournal of the Academy of Marketing Science\u003c\/i\u003e, \u003ci\u003e Industrial Marketing Management\u003c\/i\u003e, \u003ci\u003e European Journal of Marketing\u003c\/i\u003e, \u003ci\u003e Journal of Business Research\u003c\/i\u003e, \u003ci\u003e Journal of Retailing and Consumer Services\u003c\/i\u003e, \u003ci\u003e Journal of Business and Industrial Marketing\u003c\/i\u003e, \u003ci\u003e Journal of Strategic Marketing\u003c\/i\u003e, and \u003ci\u003eMarketing Intelligence and Planning\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 206\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 27, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47377482514610,"sku":"9781032248493","price":94.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/JOrNXFLq059781032248493.webp?v=1783056933","url":"https:\/\/box.dadyminds.org\/products\/artificial-intelligence-for-marketing-management-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}