{"product_id":"barrel-aged-stout-and-selling-out-goose-island-anheuser-busch-and-how-craft-beer-became-big-business-paperback","title":"Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business - Paperback","description":"\u003cp\u003eby \u003cb\u003eJosh Noel\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNorth American Guild of Beer Writer Award Recipient \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the \u003ci\u003eChicago Tribune\u003c\/i\u003e, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJosh Noel\u003c\/b\u003e writes about beer and travel for the \u003ci\u003eChicago Tribune\u003c\/i\u003e; he has also contributed to \u003ci\u003eThis American Life \u003c\/i\u003eand to the \u003ci\u003eNew York Times \u003c\/i\u003eand other publications. He has become one of the nation's most recognizable beer journalists, winning multiple awards from the North American Guild of Beer Writers. He lives in Chicago with his wife and children.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47459351756978,"sku":"9781613737217","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/34eae86b327664e25c99c80b70480de3.webp?v=1778901332","url":"https:\/\/box.dadyminds.org\/products\/barrel-aged-stout-and-selling-out-goose-island-anheuser-busch-and-how-craft-beer-became-big-business-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}