{"product_id":"be-the-go-to-how-to-own-your-competitive-market-charge-more-and-have-customers-love-you-for-it-paperback","title":"Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It - Paperback","description":"\u003cp\u003eby \u003cb\u003eTheresa M. Lina\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAre customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company's lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003eTheresa M. Līna\u003c\/strong\u003e will help you escape the commodity trap.\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eIn Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It's a detailed, pragmatic recipe for becoming your market's Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eUse her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 380\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.85 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 02, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47413653995698,"sku":"9781544514352","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/d0a84f1143e645ece935acb0fbc41ec6.webp?v=1778356273","url":"https:\/\/box.dadyminds.org\/products\/be-the-go-to-how-to-own-your-competitive-market-charge-more-and-have-customers-love-you-for-it-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}