{"product_id":"big-brands-are-watching-you-marketing-social-justice-and-digital-culture-hardcover","title":"Big Brands Are Watching You: Marketing Social Justice and Digital Culture - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFrancesca Sobande\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHow is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? \u003ci\u003eBig Brands Are Watching You​\u003c\/i\u003e investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eCorporations no longer simply aspire to rule the world. At the confluence of global crises and digitally enabled calls for accountability, today's businesses must market themselves as morally just, if not social-justicely driven. Drawing from a remarkable array of literatures, archives, exhibitions, and perspectives, Francesca Sobande brilliantly captures the shifting stakes surrounding what contemporary corporations stand for and how they strive to enact it and represent it.--Anthony Kwame Harrison, Edward S. Diggs Professor in Humanities, Virginia Tech \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Sobande offers an insightful exploration into the relationship among consumer culture, social justice, and digital culture. This book is a must-read for scholars, practitioners, and anyone interested in understanding the interrelated state of branding practices and current political actions. Delving into the mechanisms of 'how brands watch people and how people watch brands' is eye-opening for marketing professionals as well as for conscientious consumers.\"--Dina Rasolofoarison, Associate Professor of Marketing and Communication, Université Paris Dauphine-PSL\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eFrancesca Sobande\u003c\/b\u003e is Senior Lecturer in Digital Media Studies at Cardiff University, author of \u003ci\u003eThe Digital Lives of Black Women in Britain\u003c\/i\u003e and \u003ci\u003eConsuming Crisis: Commodifying Care and COVID-19\u003c\/i\u003e, and coauthor of \u003ci\u003eBlack Oot Here: Black Lives in Scotland\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 252\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.4 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 10, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47506763677874,"sku":"9780520387065","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/NSITNTwHDA9780520387065.webp?v=1779562533","url":"https:\/\/box.dadyminds.org\/products\/big-brands-are-watching-you-marketing-social-justice-and-digital-culture-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}