{"product_id":"big-red-fez-zooming-evolution-and-the-future-of-your-company-paperback","title":"Big Red Fez: Zooming, Evolution, and the Future of Your Company - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSeth Godin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. \u003cbr\u003e According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the \"Back\" button. \u003cbr\u003e In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, \u003ci\u003eThe Big Red Fez\u003c\/i\u003e is a must-have tool for anyone working on the web.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eSeth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including \u003ci\u003eE-Marketing--\u003c\/i\u003ethe first book ever published on how to do business online--as well as \u003ci\u003ePermission Marketing\u003c\/i\u003e, \u003ci\u003eThis is Marketing\u003c\/i\u003e, \u003ci\u003eThe Practice\u003c\/i\u003e, and \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSong of Significance.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 112\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 8.46 x 5.54 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 18, 2002\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47452036137138,"sku":"9780743227902","price":13.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/hrtJowb_F89780743227902.webp?v=1783102628","url":"https:\/\/box.dadyminds.org\/products\/big-red-fez-zooming-evolution-and-the-future-of-your-company-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}