{"product_id":"blowing-up-the-brand-critical-perspectives-on-promotional-culture-paperback","title":"Blowing Up the Brand: Critical Perspectives on Promotional Culture - Paperback","description":"\u003cp\u003eby \u003cb\u003eToby Miller\u003c\/b\u003e (Other), \u003cb\u003eMelissa Aronczyk\u003c\/b\u003e (Editor), \u003cb\u003eDevon Powers\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eThis edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMelissa Aronczyk is Assistant Professor in the School of Journalism and Communication at Carleton University in Canada.\u003cbr\u003e Devon Powers is Assistant Professor of Culture and Communication at Drexel University.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 338\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.7 x 5.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47470498152626,"sku":"9781433108679","price":93.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/51a96311163b123415355d562d769fb5.webp?v=1779094889","url":"https:\/\/box.dadyminds.org\/products\/blowing-up-the-brand-critical-perspectives-on-promotional-culture-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}