{"product_id":"blue-ocean-strategy-beyond-disruption-collection-2-books-hardcover","title":"Blue Ocean Strategy + Beyond Disruption Collection (2 Books) - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eW. Chan Kim\u003c\/b\u003e (Author), \u003cb\u003eRenée Mauborgne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe two landmark books, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e and \u003ci\u003eBeyond Disruption\u003c\/i\u003e, that together challenge everything you thought you knew about winning the future.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThese two iconic books, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e and \u003ci\u003eBeyond Disruption\u003c\/i\u003e, together changed how the world thinks about strategy and innovation. \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers--in untapped new market spaces free of competition. Just as \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e redefines the essence of strategy, \u003ci\u003eBeyond Disruption\u003c\/i\u003e redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eW. Chan Kim and Renée Mauborgne\u003c\/b\u003e are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released \u003ci\u003eUSA Today\u003c\/i\u003e bestseller, \u003ci\u003eBeyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs\u003c\/i\u003e; the over 4-million copy global bestseller \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, which is recognized as one of the most iconic and impactful strategy books ever written; and \u003ci\u003eThe New York Times\u003c\/i\u003e and \u003ci\u003e#1 Wall Street Journal\u003c\/i\u003e bestseller, \u003ci\u003eBlue Ocean Shift\u003c\/i\u003e. \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors and their new book, BEYOND DISRUPTION, see blueoceanstrategy.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 560\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.7 x 9.5 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 09, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47390141087922,"sku":"9781647829674","price":55.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/gZzlgc15Rr9781647829674.webp?v=1782902050","url":"https:\/\/box.dadyminds.org\/products\/blue-ocean-strategy-beyond-disruption-collection-2-books-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}