{"product_id":"brand-choice-revealing-customers-unconscious-automatic-and-strategic-thinking-processes-paperback","title":"Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRandolph J. Trappey\u003c\/b\u003e (Author), \u003cb\u003eA. Woodside\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eCustomers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRANDOLPH TRAPPEY has served on the faculties of the University of London's Royal Holloway School of Management, New York University's Leonard N. Stern School of Business in London and Tulane University's A.B. Freeman School of Business in New Orleans. His research links cognitive science and marketing science with consumers' unconscious thinking about brand advertising. He is the founder and CEO of DataMiners Ltd., a consulting firm that specialises in providing data mining, modelling and CRM solutions to business, industry and government. His clients include Prudential, Vodafone, Nokia, Hewlett Packard, Electronic Arts, BUPA and the United States Government. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTo find out more about the author go to: \u003cbr\u003ehttp: \/\/www.dataminers.co.uk \u003cp\u003e\u003c\/p\u003eARCH WOODSIDE is Professor of Marketing at Boston College in the USA. He is a Fellow and member of the American Psychological Association, American Psychological Society, Royal Society of Canada, and the Society for Marketing Advances. He serves as the Editor-in-Chief of the \u003cem\u003eJournal of Business Research\u003c\/em\u003e and \u003cem\u003eAdvances in Business Marketing \u0026amp; Purchasing\u003c\/em\u003e, and he is the author of numerous books and articles in the fields of marketing, psychology, consumer research, advertising, and tourism. \u003cp\u003e\u003c\/p\u003eTo find out more about the author go to: \u003cbr\u003ehttp: \/\/www.bc.edu\/schools\/csom\/departments\/marketing\/faculty\/woodside\/\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 258\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 23, 2004\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47511070900402,"sku":"9781349523573","price":178.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/SJEa2QW-WB9781349523573.webp?v=1779658125","url":"https:\/\/box.dadyminds.org\/products\/brand-choice-revealing-customers-unconscious-automatic-and-strategic-thinking-processes-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}