{"product_id":"brand-management-mastering-research-theory-and-practice-paperback","title":"Brand Management: Mastering Research, Theory and Practice - Paperback","description":"\u003cp\u003eby \u003cb\u003eTilde Heding\u003c\/b\u003e (Author), \u003cb\u003eCharlotte F. Knudtzen\u003c\/b\u003e (Author), \u003cb\u003eMogens Bjerre\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBrand Management: Mastering Research, Theory and Practice\u003c\/em\u003e is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.\u003c\/p\u003e \u003cp\u003eA highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought - offering depth, breadth and precision to one of the most elusive management disciplines of our time.\u003c\/p\u003e \u003cp\u003ePerfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTilde Heding\u003c\/strong\u003e and \u003cb\u003eCharlotte F. Knudtzen\u003c\/b\u003e both consult businesses on communication issues and brand value creation. They also lecture on strategic brand management at Copenhagen Business School, Denmark.\u003c\/p\u003e\u003cp\u003eMogens Bjerre is an associate professor at Copenhagen Business School, Denmark, and has published widely.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 338\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.87 x 9.61 x 6.85 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 20, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47415164600498,"sku":"9780367172589","price":100.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/ce6c984302240136476d1d1bad02b6cc.webp?v=1778372458","url":"https:\/\/box.dadyminds.org\/products\/brand-management-mastering-research-theory-and-practice-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}