{"product_id":"brand-mysticism-cultivate-creativity-and-intoxicate-your-audience-hardcover","title":"Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSteven Grasse\u003c\/b\u003e (Author), \u003cb\u003eAaron Goldfarb\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSteven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. \u003ci\u003eFood \u0026amp; Wine\u003c\/i\u003e has called him \"the punk-rock prince of small-batch spirits.\" \u003cp\u003e\u003c\/p\u003eSo how did he do it? Through practicing \u003ci\u003ebrand mysticism\u003c\/i\u003e, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity--skills that have benefited him in booze, business, and beyond. In this book, he's sharing this practice with the world. Through lessons (big life things that \u003ci\u003efeel\u003c\/i\u003e like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), \u003ci\u003eBrand Mysticism\u003c\/i\u003e guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a \u003ci\u003elife\u003c\/i\u003e that breaks with tradition to achieve the remarkable.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSteven Grasse \u003c\/b\u003eis the founder of Quaker City Mercantile and the creator of Hendrick's Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others. He's helped revive brands such as Narragansett, Miller High Life, Guinness, and Pilsner Urquell. He is the author of \u003ci\u003eThe Cocktail Workshop\u003c\/i\u003e, \u003ci\u003eThe Evil Empire: 101 Ways That England Ruined the World\u003c\/i\u003e, and \u003ci\u003eColonial Spirits: A Toast to Our Drunken History\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eAaron Goldfarb \u003c\/b\u003eis a novelist, author, and journalist, who frequently writes about the spirits industry and drinking culture for \u003ci\u003eEsquire\u003c\/i\u003e, \u003ci\u003ePlayboy\u003c\/i\u003e, \u003ci\u003ePUNCH\u003c\/i\u003e, and VinePair. His two most recent books are \u003ci\u003eHacking Whiskey: Smoking, Blending, Fat-Washing, and Other Whiskey Experiments \u003c\/i\u003eand \u003ci\u003eGather Around Cocktails: Drinks to Celebrate Usual and Unusual Holidays\u003c\/i\u003e. His 2018 VinePair article on Grasse, \"How Do You Make a Booze Brand Go Viral?,\" fittingly, went viral itself and has since been shared online hundreds of thousands of times.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 8 x 6.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 08, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47392398442674,"sku":"9780762475827","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/01904664f8cb7e9d9698427b29f0a603.webp?v=1777962661","url":"https:\/\/box.dadyminds.org\/products\/brand-mysticism-cultivate-creativity-and-intoxicate-your-audience-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}