{"product_id":"compete-smarter-not-harder-hardcover","title":"Compete Smarter, Not Harder - Hardcover","description":"\u003cp\u003eby \u003cb\u003eWilliam Putsis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to compete in the right space for greater profitability and growth\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify--until now. \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetails a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets\u003c\/li\u003e \u003cli\u003eWritten by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePrioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDr. Putsis has made a valuable contribution to strategic thinking with \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e. He offers practical tools for helping your organization decide where and how to compete. These are the two critical elements of creating shareholder value: delivering what your customers really want and doing it better than your competition.\u003cbr\u003e \u003cb\u003e--MICHAEL H. THAMAN, Chairman of the Board and CEO, Owens Corning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn a practical guide for managers at all levels, Putsis explains that the key to success is in the prioritization of the right markets and the right customers. This book offers a detailed process for making the right business decisions to compete successfully in today's business environment.\u003cbr\u003e \u003cb\u003e--JOHN A. QUELCH, Charles Edward Wilson Professor of Business Administration, Harvard Business School\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe root cause of business success is discipline, and that is especially true in strategy development. This book lays out a disciplined framework that will allow today's leaders to identify the difference between a temptation and a genuine opportunity--this is the essence of winning and losing in a rapidly changing world.\u003cbr\u003e \u003cb\u003e--MICHAEL J. CAVE, Senior Vice President at the Boeing Company and President of Boeing Capital Corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e, Bill Putsis advocates a level of focus that requires strategic use of information to set smart limits. To keep their organizations competitive, leaders need to know--and sometimes embrace--their market's limits through strategic prioritization. Smart leaders first apply analytics to explore the boundaries of their market to uncover new opportunities. Then they make fact-based decisions at every subsequent turn. Businesses that fail often do so, not because their leaders didn't work hard enough, but because they didn't carefully choose where to compete. This book delivers the principles and tools to navigate those choices.\u003cbr\u003e \u003cb\u003e--JIM DAVIS, Chief Marketing Officer, SAS\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Those who succeed today do so because they compete in the most advantageous part of the market.\u003c\/p\u003e \u003cp\u003eHowever, finding the right space to compete effectively is not always easy--until now. In \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e, Dr. William Putsis shows you how to seize market opportunities that will have the greatest impact across multiple markets. \u003c\/p\u003e\u003cp\u003eBy utilizing the step-by-step process of strategic prioritization developed in the book, you can rework competitive efforts across markets to benefit your business. Learn to recognize strategic decisions that provide the best margins, overall profitability, and growth. Apply those strengths to extract value in other markets. Brimming with insights from Dr. Putsis's progressive academic research and widespread industry practice, \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e addresses each step from strategic market selection to tactics of execution and covers the following: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTechniques for determining the most advantageous market opportunities for your business\u003c\/li\u003e \u003cli\u003eApproaches to manage the risk of growth\u003c\/li\u003e \u003cli\u003eProcesses to target the right customers in the right space with the right offering\u003c\/li\u003e \u003cli\u003eMethods of aligning incentives so that others are incentivized to do what is in \u003ci\u003eyour\u003c\/i\u003e best interest\u003c\/li\u003e \u003cli\u003eGuidelines for preparing for the future by anticipating and leading changes in your market\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eEvery business leader can learn how to exert less effort and yield greater results. With relatable vignettes and accessible guidelines, \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e can make your business more profitable and you more effective.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDR. WILLIAM PUTSIS\u003c\/b\u003e is a Professor at the University of North Carolina at Chapel Hill Kenan-Flagler Business School specializing in the areas of Marketing, Economics, and Business Strategy. His scholarly work has been published in various journals, including the \u003ci\u003eJournal of Marketing Research\u003c\/i\u003e, \u003ci\u003eMarketing Science\u003c\/i\u003e, \u003ci\u003eJournal of Business\u003c\/i\u003e, \u003ci\u003eJournal of Business Research\u003c\/i\u003e, \u003ci\u003eManagerial and Decision Economics\u003c\/i\u003e, \u003ci\u003eMarketing Letters\u003c\/i\u003e, \u003ci\u003eApplied Economics\u003c\/i\u003e, \u003ci\u003eJournal of Forecasting\u003c\/i\u003e, and the \u003ci\u003eReview of Industrial Organization\u003c\/i\u003e. He is also President and CEO of Chestnut Hill Associates, a strategic consulting firm he founded in 1995. The process presented in the book has been developed over the past two decades of working with organizations of all sizes including many leading Fortune 500 companies.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.83 x 9.27 x 6.23 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 04, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47447652597938,"sku":"9781118708712","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/23479470689e34f42290d3e21081a4e8.webp?v=1778743993","url":"https:\/\/box.dadyminds.org\/products\/compete-smarter-not-harder-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}