{"product_id":"content-dna-using-consistency-and-congruence-to-be-the-same-shape-everywhere-paperback","title":"Content DNA: Using consistency and congruence to be the same shape everywhere - Paperback","description":"\u003cp\u003eby \u003cb\u003eJohn Espirian\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eContent DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable \"shape\" for your business. \u003c\/p\u003e\u003cp\u003eYou'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. \u003c\/p\u003e\u003cp\u003eFinally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. \u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"John represents the cutting edge of content marketing reality.\"\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003e- Mark Schaefer\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Content DNA provides the foundation and building blocks for creating great content.\"\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003e- Vicki O'Neil\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Talk about relentlessly helpful  This is the content bible for anyone looking to build a business online.\"\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003e- Chlo  Forbes-Kindlen\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.52 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 21, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47450902364338,"sku":"9781916206236","price":16.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/660fde8a3531a32e23feb2d4e944acf4.webp?v=1778791643","url":"https:\/\/box.dadyminds.org\/products\/content-dna-using-consistency-and-congruence-to-be-the-same-shape-everywhere-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}