{"product_id":"copycats-how-smart-companies-use-imitation-to-gain-a-strategic-edge-hardcover","title":"Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge - Hardcover","description":"\u003cp\u003eby \u003cb\u003eOded Shenkar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. \u003cp\u003e\u003c\/p\u003eShenkar shows how savvy imitators generate huge profits. They save not only on R\u0026amp;D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. \u003cp\u003e\u003c\/p\u003eCopycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: \u003cp\u003e\u003c\/p\u003e- How to select the right model to imitate \u003cp\u003e\u003c\/p\u003e- How to avoid oversimplification of a model \u003cp\u003e\u003c\/p\u003e- Which imitation strategy to use \u003cp\u003e\u003c\/p\u003e- How to prepare and execute an implementation plan \u003cp\u003e\u003c\/p\u003eEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eOded Shenkar is the Ford Motor Company Chair in Global Business Management and Professor of Management at the Fisher College of Business, The Ohio State University, where he heads the international business area. A top scholar in international strategy, he is also a prolific author, and his work has been cited in numerous publications, including the Wall Street Journal, the New York Times, and The Economist.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 10.1 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 15, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47470642954418,"sku":"9781422126738","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/cecdeb2172435d091805fc91f373a480.webp?v=1779097984","url":"https:\/\/box.dadyminds.org\/products\/copycats-how-smart-companies-use-imitation-to-gain-a-strategic-edge-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}