{"product_id":"creating-the-future-for-sun-valley-heritage-charm-and-a-diverse-economy-paperback","title":"Creating the Future for Sun Valley: Heritage, Charm, and a Diverse Economy - Paperback","description":"\u003cp\u003eby \u003cb\u003eJima Rice\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIs Sun Valley, Idaho, a classic ski destination, about to destroy its heritage?\u003c\/p\u003e\u003cp\u003eAs the resort industry becomes increasingly commercialized, Sun Valley has managed to retain its charm. It is still a place of free-spirited, beauty-loving, outdoor recreationists who cherish its Western flavor and authentic, friendly community. But that is changing. Decades of promoting tourism and second-home development over economic diversity, along with insular leadership, are undermining its historic character, quality of life, and entrepreneurial spirit, while creating a growing wealth divide.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe commercial core is becoming urbanized\u003c\/li\u003e\n\u003cli\u003eWorkforce housing is virtually nonexistent\u003c\/li\u003e\n\u003cli\u003eYoung people and workers are leaving in droves\u003c\/li\u003e\n\u003cli\u003eA huge wealth gap has more than half the community struggling to make ends meet\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAuthor, business consultant, and one of Idaho's Women of the Year Jima Rice, Ph.D. asks, \u003cem\u003e\"Will Sun Valley preserve its historic essence and character? Or will it succumb to the commercialization adopted by other get-away havens?\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCreating the Future for Sun Valley \u003c\/em\u003efollows the unique evolution of the first destination ski resort in America and the rural Idaho mountain community that cradles it. Built by Averell Harriman, and then owned by Olympic-class skier Bill Janss and Sinclair Oil magnate Earl Holding, the Resort cultivated a celebrity following and international reputation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAlong the way, the community developed a lively personality, known for its close-knit, eclectic small-town culture and peaceful beauty: a place for ski bums, Hollywood stars, hippies, entrepreneurs, wealthy retirees, and dedicated outdoor recreationists. After 80 years, the community is still tight, sharing rich memories, generations of adventure, and an extraordinary quality of life.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe pursuit of tourism over economic diversity\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEconomic experts have advised Sun Valley to build a resilient and innovative economy founded on entrepreneurship and business diversity, not transient visitors. But that advice has yet to be heeded. \u003cem\u003eCreating the Future for Sun Valley\u003c\/em\u003e sides with the economic experts, suggesting why and how the community must advance Main Street interests to preserve its unique character.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWill leaders realize the local quality of life depends on the binding fabric of its small business community?\u003c\/li\u003e\n\u003cli\u003eWill they acknowledge that tourism and thriving entrepreneurship can complement each other?\u003c\/li\u003e\n\u003cli\u003eWill leaders finally build the diverse business base needed for economic stability, innovation, and growth?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Valley's historic success was born out of entrepreneurship. \u003cem\u003eCreating the Future of Sun Valley \u003c\/em\u003etakes readers on a well-written journey through the area's unique history, present-day threats to its future, and what it must do to sustain its extraordinary lifestyle.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 182\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 11, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47410110234802,"sku":"9780578960654","price":16.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/0404bc584b9785632d4935ef73ce3572.webp?v=1778277430","url":"https:\/\/box.dadyminds.org\/products\/creating-the-future-for-sun-valley-heritage-charm-and-a-diverse-economy-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}