{"product_id":"critical-approaches-to-superfoods-paperback","title":"Critical Approaches to Superfoods - Paperback","description":"\u003cp\u003eby \u003cb\u003eRichard Wilk\u003c\/b\u003e (Editor), \u003cb\u003eEmma McDonell\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eAre superfoods just a marketing device, another label meant to attract the eye? Or do superfoods tell us a deeper story about how food and health relate in a global marketplace full of anonymous commodities?\u003cbr\u003e\u003cbr\u003eIn the past decade, superfoods have taken US and European grocery stores by storm. Novel commodities like quinoa and moringa, along with familiar products such as almonds and raw milk, are now called superfoods, promising to promote health and increase our energy. While consumers may find the magic of superfoods attractive, the international development sector now envisions superfoods acting as cures to political and economic problems like poverty and malnutrition.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCritical Approaches to Superfoods\u003c\/i\u003e examines the politics and culture of superfoods. It demonstrates how studying superfoods can reveal shifting concepts of nutritional authority, the complexities of intellectual property and bioprospecting, the role marketing agencies play in the agro-industrial complex, and more. The multidisciplinary contributors draw their examples from settings as diverse as South India, Peru, and California to engage with foodstuffs that include quinoa, almonds, fish meal, Rooibos Tea, kale and açaí.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEmma McDonell \u003c\/b\u003eis Visiting Assistant Professor at the University of Tennessee at Chattanooga, USA.\u003cbr\u003e\u003cb\u003eRichard Wilk\u003c\/b\u003e is Distinguished Professor in the Department of Anthropology at Indiana University, USA. His publications include\u003ci\u003e Home Cooking in the Global Village \u003c\/i\u003e(2006), and \u003ci\u003eRice and Beans \u003c\/i\u003e(2012).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 30, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47413516468402,"sku":"9781350195349","price":73.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/eec6273a905a2ae91937ed1224dfad02.webp?v=1778352053","url":"https:\/\/box.dadyminds.org\/products\/critical-approaches-to-superfoods-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}