{"product_id":"digital-business-models-in-sport-hardcover","title":"Digital Business Models in Sport - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMateusz Tomanek\u003c\/b\u003e (Editor), \u003cb\u003eWojciech Cieslinski\u003c\/b\u003e (Editor), \u003cb\u003eMichal Polasik\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDigital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.\u003c\/p\u003e\u003cp\u003eThe book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era.\u003c\/p\u003e\u003cp\u003eThis is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.\u003c\/p\u003e\u003cp\u003eThe Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 license.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMateusz Tomanek\u003c\/strong\u003e is Assistant Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland, where he teaches management, and the marketing of sport and wellness. He is also the chairman of the organizing committee of the International Scientific Conference \u003ci\u003eQuality in Sport \u003c\/i\u003eand the Editor-in-Chief of the journal \u003ci\u003eQuality in Sport, \u003c\/i\u003eand local coordinator for the programme of The Governance \u0026amp; Administration of Leisure and Sports International Master (GOALS) which is financed under Erasmus Mundus Joint Master Degree.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWojciech Cieśliński\u003c\/b\u003e is Associate Professor in the Department of Organization and Management at the Wroclaw University of Health and Sport Sciences, Poland. He is also author of many publications in the field of organizational space and the digitization of sport.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichal Polasik\u003c\/b\u003e is Associate Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland and Head of the Centre for Digital Economy and Finance NCU. He has led several research projects regarding payment innovations, payment systems, e-commerce, and cryptocurrencies. He is also the co-founder and CEO of the NCU spin-off company Technology For Mobile Ltd., which aims to increase the knowledge of commercialization and to cooperate with the FinTech sector.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 154\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47409447403698,"sku":"9781032218113","price":118.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/47f684de189ca89da70bbd7474d93653.webp?v=1778265641","url":"https:\/\/box.dadyminds.org\/products\/digital-business-models-in-sport-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}