{"product_id":"digital-economics-how-information-technology-has-transformed-business-thinking-hardcover","title":"Digital Economics: How Information Technology Has Transformed Business Thinking - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRichard McKenzie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe digitization of such traditional goods as books, music, and movies, in combination with traditional digital productions like software, has given rise to new twists and turns in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit network effects--consumer benefits that grow with the spreading use of certain goods--and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRICHARD B. MCKENZIE is the Walter B. Gerken Professor of Enterprise and Society in the Graduate School of Management at the University of California, Irvine, where he teaches courses for MBA students on microeconomics for managers, managing organizational incentives, and digital economics. He is also a regular columnist for \u003ci\u003eInvestor's Business Daily\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.17 x 9.5 x 6.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 30, 2003\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47426876440754,"sku":"9781567206449","price":171.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/e56907e95724ad001a8a06304fb359c6.webp?v=1778519365","url":"https:\/\/box.dadyminds.org\/products\/digital-economics-how-information-technology-has-transformed-business-thinking-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}