{"product_id":"digital-storytelling-the-rise-of-user-generated-content-paperback","title":"Digital Storytelling: The Rise of User-Generated Content - Paperback","description":"\u003cp\u003eby \u003cb\u003eKaram Singh Sethi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDid you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMore memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, \"Do we know who's creating the content we love on social media?\" In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book you will learn: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to become a more discerning social media user\u003c\/li\u003e\n\u003cli\u003eHow to break into the field of marketing\u003c\/li\u003e\n\u003cli\u003eWhat types of storytellers exist in business, politics, and popular culture\u003c\/li\u003e\n\u003cli\u003eHow to tell authentic stories for personal life and business\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 162\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.35 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 03, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47450835124402,"sku":"9781636769066","price":19.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/bbe065a8d065c9fdb894debe95368512.webp?v=1778790422","url":"https:\/\/box.dadyminds.org\/products\/digital-storytelling-the-rise-of-user-generated-content-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}