{"product_id":"digital-strategy-a-guide-to-digital-business-transformation-paperback","title":"Digital Strategy: A Guide to Digital Business Transformation - Paperback","description":"\u003cp\u003eby \u003cb\u003eAlexander Rauser\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDigital Strategy: A Guide to Digital Business Transformation\u003c\/i\u003e delivers practical solutions for enterprises operating in today's fast-paced business environment.\u003c\/p\u003e \u003cp\u003eThis book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter.\u003c\/p\u003e \u003cp\u003eIf you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption.\u003c\/p\u003e \u003cp\u003eThis accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate.\u003c\/p\u003e \u003cp\u003eLearn to manage your risks and opportunities, outperform the competition, and even shake up your industry with \u003ci\u003eDigital Strategy: A Guide to Digital Business Transformation\u003c\/i\u003e.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAlexander Rauser has a strong fifteen-year creative, digital media, and technology background spanning online and offline channels. Working with companies ranging from multinationals to small businesses as they implement strategic digital solutions, he has redesigned a large number of enterprise systems from user experience and technical perspectives.\u003c\/p\u003e \u003cp\u003eAfter working for several creative agencies in Germany and leading the design and digital operations for a German record label, Rauser ventured to the UAE in 2005 to build his international client portfolio.\u003c\/p\u003e \u003cp\u003eIn 2010, he founded the strategic digital agency Prototype Interactive. And with his expertise and immense knowledge of the digital industry, Rauser has positioned Prototype as a leading interactive agency specializing in digital strategies for medium-to-large enterprises.\u003c\/p\u003e \u003cp\u003eToday, Prototype involves a group of professionals focused on thought leadership, innovation, and exacting tactical execution in the digital media environment.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 7.99 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 12, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47429778702514,"sku":"9781519331243","price":31.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/af79c45ba61b5f5e85f935b9a177f415.webp?v=1778568032","url":"https:\/\/box.dadyminds.org\/products\/digital-strategy-a-guide-to-digital-business-transformation-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}