{"product_id":"donald-trump-the-art-of-getting-attention-top-5-business-lessons-from-the-presidential-campaign-of-a-businessman-paperback","title":"DONALD TRUMP - The Art Of Getting Attention: Top 5 Business Lessons From The Presidential Campaign Of A Businessman - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Dagen\u003c\/b\u003e (Author), \u003cb\u003eEntrepreneurship Facts\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e***SPECIAL DEAL    Buy the paperback version of the book NOW to receive the kindle version ($2.99) for FREE \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eSince the 1988 presidential election, \u003cstrong\u003eDonald Trump\u003c\/strong\u003e has been considered a potential candidate for President in nearly every election. However, he was never serious about it until the 2016 election. Donald Trump formally announced his candidacy on June 16, 2015, with a campaign rally and speech at Trump Tower in New York City. He declared that he would self-fund his presidential campaign, and would refuse any money from donors and lobbyists. With seemingly no real previous political aspirations or experience, he transitioned his expertise from the business world to carve out a new niche in the political arena.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRegardless of your place on the political spectrum, it's hard to deny the marketing prowess Donald Trump has exhibited throughout the course of his political campaign. Using the background and expertise he garnered in the marketing world, Trump has strategically applied this knowledge to bolster his political success in running for President of the United States.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTrump's tactics have captured the world's attention as they watch a business mogul take on the political arena, and his unconventional approach has undeniably changed both the political landscape and the expectations of the voting public. Throughout the course of his campaign, the strategies Donald Trump has exhibited offer an interesting perspective in how long-standing business and marketing strategies can transition perfectly into a different context, namely the political realm.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book will delve into the primary marketing strategies Trump has employed in driving his campaign forward, and explore why these strategies have been successful, specifically focusing on \u003cem\u003eGetting Attention at All Costs, Knowing All the Players in the Game, Keeping an Authentic and Consistent Brand, Dominating Social Media\u003c\/em\u003e, and \u003cem\u003eAdopting a Clear and Simple Mission Statement\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cem\u003e\" Trump's campaign] is such a very interesting marketing story and fascinating to watch from that lens. Politics is always about positions, but at its core, about marketing.\"\u003c\/em\u003e\u003cem\u003e Tim Calkins, Kellogg School of Management\u003c\/em\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIntroduction\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDonald Trump - The Man\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStrategy #1 - Get Attention at All Costs \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBe Noticeable \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCreate Messaging That Incites a Reaction\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDefine the Brands of Your Rivals\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTake a Stand\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSpin Controversy \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStrategy #2 - Know All the Players in the Game \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMedia\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCompetition\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTarget Market\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eRaving Fans\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNon-Supporters or \"Haters\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStrategy #3 - Keep an Authentic and Consistent Brand \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Authentic Trump Attitude\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Authentic Trump Style\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Authentic Trump \"Diplomacy\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAuthenticity Builds Relationships\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStrategy #4 - Adopt a Clear and Simple Mission Statement\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eChoose the Wording Carefully\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFocus on Being Inclusive\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStrategy #5 - Dominate Social Media \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDeparture from Television Advertising\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTwitter Marketing\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFacebook and Internet Marketing\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePromotional Products\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eConsistency and the Personal Touch through Digital Communications\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConclusion\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003e10 Most Outrageous Donald Trump Quotes\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eHi! My name is David the founder of EntrepreneurshipFacts.com, a website with fascinating facts about business and successful people. I am a young aspiring entrepreneur with a great interest in learning about successful businessmen around the world. EntrepreneurshipFacts.com is a way for me to share my learning with you, and I believe you will be able to take out something valuable from the books I am offering here, as well as the contents on my website. Follow us on Instagram, Twitter, and Facebook at EntrepreneurshipFacts to stay updated with the latest news and daily knowledge about entrepreneurship!\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 100\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.21 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 09, 2016\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47506704728242,"sku":"9781537571799","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/3kYJL2Ux779781537571799.webp?v=1779560900","url":"https:\/\/box.dadyminds.org\/products\/donald-trump-the-art-of-getting-attention-top-5-business-lessons-from-the-presidential-campaign-of-a-businessman-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}