{"product_id":"emotional-design-why-we-love-or-hate-everyday-things-paperback","title":"Emotional Design: Why We Love (or Hate) Everyday Things - Paperback","description":"\u003cp\u003eby \u003cb\u003eDon Norman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy attractive things work better and other crucial insights into human-centered design\u003c\/b\u003e\u003cbr\u003eEmotions are inseparable from how we humans think, choose, and act. In \u003ci\u003eEmotional Design, \u003c\/i\u003ecognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In \u003ci\u003eThe Design of Everyday Things, \u003c\/i\u003eNorman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDon Norman\u003c\/b\u003e is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include \u003ci\u003eThe Design of Everyday Things, The Design of Future Things\u003c\/i\u003e, and \u003ci\u003eLiving with Complexity\u003c\/i\u003e. He lives in Silicon Valley, California.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 7.9 x 5.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2005\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47453588127922,"sku":"9780465051366","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/8a26503735e65bd4c8983cf78267abe4.webp?v=1778834517","url":"https:\/\/box.dadyminds.org\/products\/emotional-design-why-we-love-or-hate-everyday-things-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}