{"product_id":"emotionraising-how-to-astonish-disturb-seduce-and-convince-the-brain-to-support-good-causes-paperback","title":"Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes - Paperback","description":"\u003cp\u003eby \u003cb\u003eFrancesco Ambrogetti\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHave you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMarketing and Fundraising Director for UNICEF Italy, Francesco has 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. He has raised billions of dollars in Europe, Africa, Asia and Latin America.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 220\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 14, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47498181410994,"sku":"9781927375389","price":50.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/fc9d8f1cf50483b930fa896ddf053434.webp?v=1779431026","url":"https:\/\/box.dadyminds.org\/products\/emotionraising-how-to-astonish-disturb-seduce-and-convince-the-brain-to-support-good-causes-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}