{"product_id":"ethics-in-marketing-international-cases-and-perspectives-paperback","title":"Ethics in Marketing: International Cases and Perspectives - Paperback","description":"\u003cp\u003eby \u003cb\u003ePatrick E. Murphy\u003c\/b\u003e (Author), \u003cb\u003eGene R. Laczniak\u003c\/b\u003e (Author), \u003cb\u003eFiona Harris\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eEthics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of \u003cem\u003eEthics in Marketing\u003c\/em\u003e has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.\u003c\/p\u003e \u003cp\u003eThis unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePatrick E. Murphy\u003c\/strong\u003e is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in \u003ci\u003eJournal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy \u0026amp; Marketing and European Journal of Marketing\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGene R. Laczniak\u003c\/strong\u003e is the Sanders Professor of Business Emeritus at Marquette University, USA. His research and commentary on marketing and society issues has been published in \u003ci\u003eJournal of Public Policy \u0026amp; Marketing\u003c\/i\u003e, \u003ci\u003eJournal of Business Ethics\u003c\/i\u003e, \u003ci\u003eBusiness Ethics Quarterly\u003c\/i\u003e and the \u003ci\u003eJournal of Macromarketing\u003c\/i\u003e\u003ci\u003e.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eFiona Harris is a Senior Lecturer in Management in the Department for Strategy and Marketing and Deputy Director of ISM-Open at the Open University, UK.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 9.6 x 6.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 12, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47487376195762,"sku":"9781138648098","price":145.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/1e59151b4759f953374871111c7e9629.webp?v=1779331894","url":"https:\/\/box.dadyminds.org\/products\/ethics-in-marketing-international-cases-and-perspectives-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}