{"product_id":"hot-button-marketing-push-the-emotional-buttons-that-get-people-to-buy-paperback","title":"Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoan-Marie Moss\u003c\/b\u003e (Author), \u003cb\u003eBarry Feig\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eConsumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover \"buy buttons\" that are hard wired into a persons head.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 268\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 30, 2017\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47508871545010,"sku":"9781520468266","price":26.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/tGtvB32vmT9781520468266.webp?v=1779619182","url":"https:\/\/box.dadyminds.org\/products\/hot-button-marketing-push-the-emotional-buttons-that-get-people-to-buy-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}