{"product_id":"how-to-sell-a-lobster-2nd-edition-paperback","title":"How To Sell A Lobster 2nd Edition - Paperback","description":"\u003cp\u003eby \u003cb\u003eBill Bishop\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHow To Sell A Lobster A Psychological Journey Into The Marketplace Of The Mind Do you want to attract more high-quality prospects? Do you want to make bigger sales and dramatically increase your income while working less hard? If so, read How To Sell A Lobster to learn the psychological marketing secrets of a street-wise entrepreneur. Join marketing coach Bill Bishop and his eccentric mentor Marketing Mike on a psychological journey into the marketplace of the human mind. How To Sell A Lobster presents a series of parables about challenging business problems and how to solve them with easy-to-use psychological techniques. Discover how the author packaged a BIG Idea to sell 1,400 lobsters in a waiter contest. Find out how to use The Line-Up technique to attract more prospects. Learn how to make bigger sales using The Three Boxes strategy, and how to increase your profit margins by packaging your $5 Cup of Coffee. A quick and fun read, How To Sell A Lobster has captivated the imagination of entrepreneurs and salespeople around the world. More than 1 million copies have been sold in 25 countries in 12 languages. Now it's your turn to start selling more lobsters.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 120\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.25 x 7.99 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 17, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47430855491762,"sku":"9781511484701","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/0a14ec91ed21753a363514b539051275.webp?v=1778578262","url":"https:\/\/box.dadyminds.org\/products\/how-to-sell-a-lobster-2nd-edition-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}