{"product_id":"how-to-write-a-good-advertisement-a-short-course-in-copywriting-paperback","title":"How to Write a Good Advertisement: A Short Course in Copywriting - Paperback","description":"\u003cp\u003eby \u003cb\u003eVictor O. Schwab\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCall it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's \u003cem\u003eHow to Win Friends and Influence People\u003c\/em\u003e into a mega-seller.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow to Write a Good Advertisement, \u003c\/em\u003e Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet attention with better ad copy\u003c\/li\u003e \u003cli\u003eBuild credibility in your advertising \u003c\/li\u003e \u003cli\u003eCreate winning layouts and choose the best ad size\u003c\/li\u003e \u003cli\u003eTest ad effectiveness\u003c\/li\u003e \u003cli\u003eConvert inquiries to sales\u003c\/li\u003e \u003cli\u003eMake special offers that dramatically increase response and sales\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cem\u003eHow to Write a Good Advertisement\u003c\/em\u003e gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 246\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.5 x 6.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 04, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47422442340530,"sku":"9781626549623","price":31.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/820f9027ffd987ded7d9552df494525c.webp?v=1778493313","url":"https:\/\/box.dadyminds.org\/products\/how-to-write-a-good-advertisement-a-short-course-in-copywriting-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}