{"product_id":"how-to-write-successful-fundraising-appeals-paperback","title":"How to Write Successful Fundraising Appeals - Paperback","description":"\u003cp\u003eby \u003cb\u003eMal Warwick\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eRevised edition of the author's How to write successful fundraising letters, 2nd ed.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to Write Successful Fundraising Appeals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. \u003c\/p\u003e\u003cp\u003eWritten in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. \u003c\/p\u003e\u003cp\u003eIf you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, \u003ci\u003eHow to Write Successful Fundraising Appeals\u003c\/i\u003e will help you hone your skills and create appeals that will hit the mark every time.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMal Warwick\u003c\/b\u003e, consultant, author, and public speaker, is the founder and chair of Mal Warwick Donordigital. Warwick has written or edited many books including \u003ci\u003eFundraising When Money is Tight, Revolution in the Mailbox, The Five Strategies for Fundraising Success, \u003c\/i\u003eand\u003ci\u003e Fundraising on the Internet\u003c\/i\u003e. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com\/go\/warwick\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEric Overman\u003c\/b\u003e is vice president of digital strategy at Donordigital. Prior to joining Donordigital, Eric was vice president of digital strategy at Grizzard Communications.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 10.9 x 8.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 24, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47447759356082,"sku":"9781118543665","price":67.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/cbdf9e98b1a557bc5e91f07a1d772a20.webp?v=1778745273","url":"https:\/\/box.dadyminds.org\/products\/how-to-write-successful-fundraising-appeals-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}