{"product_id":"if-then-how-the-simulmatics-corporation-invented-the-future-paperback","title":"If Then: How the Simulmatics Corporation Invented the Future - Paperback","description":"\u003cp\u003eby \u003cb\u003eJill Lepore\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and \u003cem\u003eNew Yorker\u003c\/em\u003e staff writer, in this \"hilarious, scathing, and sobering\" (David Runciman) account of the origins of predictive analytics and behavioral data science.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 8.23 x 5.55 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 14, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47479213818034,"sku":"9781324091127","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/1dbf52ce59c1917031f9857368067d11.webp?v=1779233324","url":"https:\/\/box.dadyminds.org\/products\/if-then-how-the-simulmatics-corporation-invented-the-future-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}