{"product_id":"imagining-consumers-design-and-innovation-from-wedgwood-to-corning-paperback","title":"Imagining Consumers: Design and Innovation from Wedgwood to Corning - Paperback","description":"\u003cp\u003eby \u003cb\u003eRegina Lee Blaszczyk\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWinner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by\u003ci\u003e Choice \u003c\/i\u003eMagazine as an Outstanding Academic Title\u003c\/p\u003e\u003cp\u003eOriginally published in 1999.\u003ci\u003e Imagining Consumers\u003c\/i\u003e tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.\u003c\/p\u003e\u003cp\u003e Based on extensive research in untapped corporate archives, \u003ci\u003eImagining Consumers\u003c\/i\u003e supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRegina Lee Blaszczyk, \u003c\/b\u003e Ph.D., is Director of the Beckman Center for the History of Chemistry at the Chemical Heritage Foundation in Phildelphia.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 408\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.92 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 24, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47501770490034,"sku":"9781421437248","price":90.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/3be1ecee8e1186a6c751d04317e6d6f7.webp?v=1779449729","url":"https:\/\/box.dadyminds.org\/products\/imagining-consumers-design-and-innovation-from-wedgwood-to-corning-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}