{"product_id":"in-good-conscience-do-the-right-thing-while-building-a-profitable-business-hardcover","title":"In Good Conscience: Do the Right Thing While Building a Profitable Business - Hardcover","description":"\u003cp\u003eby \u003cb\u003eNicholas Ind\u003c\/b\u003e (Author), \u003cb\u003eOriol Iglesias\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation. \u003c\/p\u003e\u003cp\u003eIn this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business.\u003c\/p\u003e\u003cp\u003eWith integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation. \u003c\/p\u003eIn this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how a firm can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUsing practical models, integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNicholas Ind\u003c\/b\u003e is a Professor at Kristiania University College, Oslo. Before he became an academic Nicholas ran Icon Medialab's brand consultancy arm in Sweden, had his own branding consultancy in the UK and was a Director of a design group. The author of thirteen books, Nicholas is a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University. He was a founder member of the Medinge Group - an international branding think tank.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOriol Iglesias\u003c\/b\u003e is an Associate Professor and Head of the Marketing Department at ESADE Business School. An accomplished author, his research has been published in top international academic journals. Before joining academia, Oriol was a serial entrepreneur. Furthermore, he has consulted and\/or developed custom in-company training for worldwide leading firms from many different sectors. He is a member of the Medinge Group.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNicholas Ind\u003c\/b\u003e is a Professor at Kristiania University College, Oslo. Before he became an academic Nicholas ran Icon Medialab's brand consultancy arm in Sweden, had his own branding consultancy in the UK and was a Director of a design group. The author of thirteen books, Nicholas is a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University. He was a founder member of the Medinge Group - an international branding think tank.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOriol Iglesias\u003c\/b\u003e is an Associate Professor and Head of the Marketing Department at ESADE Business School. An accomplished author, his research has been published in top international academic journals. Furthermore, he has consulted and\/or developed custom in-company training for worldwide leading firms from many different sectors. He is member of the think tank Medinge Group.\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 189\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47440276160690,"sku":"9783031093371","price":48.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/961f9afd36de5d2a97453e828dc313c3_ce10d534-f9c7-4785-a398-3a4e7001702e.webp?v=1778679669","url":"https:\/\/box.dadyminds.org\/products\/in-good-conscience-do-the-right-thing-while-building-a-profitable-business-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}