{"product_id":"incognito-the-secret-lives-of-the-brain-paperback","title":"Incognito: The Secret Lives of the Brain - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Eagleman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf the conscious mind--the part you consider to be you--is just the tip of the iceberg, what is the rest doing? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries. Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Is there a true Mel Gibson? How is your brain like a conflicted democracy engaged in civil war? What do Odysseus and the subprime mortgage meltdown have in common? Why are people whose names begin with J more like to marry other people whose names begin with J? And why is it so difficult to keep a secret? \u003cp\u003e\u003c\/p\u003eTaking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, \u003ci\u003eIncognito\u003c\/i\u003e is a thrilling subsurface exploration of the mind and all its contradictions.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAVID EAGLEMAN\u003c\/b\u003e is a neuroscientist, a Guggenheim Fellow, and a \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author. His books have been translated into 27 languages. Eagleman heads the Laboratory for Perception and Action at Baylor College of Medicine, and is the founding Director of the Initiative on Neuroscience and Law. He is the author and presenter of the PBS series \u003ci\u003eThe Brain\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.66 x 8.01 x 5.23 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 15, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47376913137842,"sku":"9780307389923","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/797fabe510a670fe7ec8628dcb22ffa1.webp?v=1777712800","url":"https:\/\/box.dadyminds.org\/products\/incognito-the-secret-lives-of-the-brain-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}