{"product_id":"integrated-marketing-communication-creative-strategy-from-idea-to-implementation-paperback","title":"Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobyn Blakeman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding\/positioning, and creative briefs to copywriting, design, and considerations for each major media format. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThroughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. \u003cp\u003e\u003c\/p\u003eThe fourth edition features \u003cbr\u003eTwelve new case studiesIncreased discussion of digital and social media opportunitiesContent boxes comparing new and traditional mediaEnd of chapter discussion questionsComprehensive glossary of terms\u003cbr\u003eStudent and instructor ancillaries available at http: \/\/textbooks.rowman.com\/blakeman4e.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRobyn Blakeman\u003c\/b\u003e is a professor of advertising design at the University of Tennessee, Knoxville. She is the author of several books, including \u003ci\u003eAdvertising Design by Medium: A Visual and Verbal Approach, Strategic Uses of Alternative Media\u003c\/i\u003e, \u003ci\u003eAdvertising Campaign Design\u003c\/i\u003e, \u003ci\u003eNontraditional Media in Marketing and Advertising\u003c\/i\u003e, \u003ci\u003eThe Bare Bones Introduction to Integrated Marketing Communication, The Bare Bones of Advertising Print Design, \u003c\/i\u003e and \u003ci\u003eThe Brains Behind Great Ad Campaigns\u003c\/i\u003e (coauthored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 392\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 22, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47460869177522,"sku":"9781538176337","price":111.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/5MWL8eZcjY9781538176337.webp?v=1782889693","url":"https:\/\/box.dadyminds.org\/products\/integrated-marketing-communication-creative-strategy-from-idea-to-implementation-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}