{"product_id":"irrationally-rational-ten-nobel-laureates-script-the-story-of-behavioural-economics-paperback","title":"Irrationally Rational: Ten Nobel Laureates Script the Story of Behavioural Economics - Paperback","description":"\u003cp\u003eby \u003cb\u003eV. Raghunathan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eYou and your friend each have flights to catch at 8 p.m. and your destination cities are different. You decide to share a cab, but get caught in a rare traffic jam lasting several hours. You end up at the airport around midnight, and surely enough, both of you miss your flights. All quantifiable consequences of missing the flights-cost of tickets cancellation, paying for a new ticket, taking a cab back to the city, overnight stay, taking a cab back to the airport next morning, etc.-are expectedly identical for both. Now suppose the airline assistant tells you, 'Sorry, your flight left as scheduled at 8 p.m. sharp.' But your friend is told, 'Oh, how very unfortunate. Your flight was almost four hours late and only just departed!' Who feels the greater disappointment? You or your friend?\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eV. RAGHUNATHAN (popularly, Raghu) is an academic, author, corporate executive, columnist and a hobbyist. He is currently an adjunct professor at the Schulich School of Business, York University, Toronto, Canada. He was a professor of finance at Indian Institute of Management Ahmedabad for nearly two decades. He was also the president of a large private bank, first Vysya Bank and then ING Vysya Bank, Bangalore. For the next fourteen years, he headed GMR Varalakshmi Foundation-a large corporate foundation-as their CEO, and also served as the director of the India campus of Schulich School of Bus\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 328\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.4 x 5.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 24, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47472460824754,"sku":"9780143458166","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/cb6e64cb4ac3413ca4af4fc39060b886.webp?v=1779108917","url":"https:\/\/box.dadyminds.org\/products\/irrationally-rational-ten-nobel-laureates-script-the-story-of-behavioural-economics-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}