{"product_id":"laws-of-promotion-the-quintessential-marketing-guide-to-help-any-small-business-or-nonprofit-put-promotion-in-motion-paperback","title":"Laws of Promotion: The quintessential marketing guide to help any small business or nonprofit put promotion in motion. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLeslie A. M. Smith\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStop Overthinking Your Marketing. Start Moving Your Business.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou didn't start your business or join a nonprofit to become a full-time marketing executive. But suddenly, you're in charge of getting the word out, and you're stuck. You're paralyzed by jargon, overwhelmed by social media mania, and unsure where to spend your next dollar, and next hour.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe truth is: Marketing isn't a mystery; it's physics.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eLaws of Promotion\u003c\/i\u003e, marketing expert Leslie A.M. Smith breaks down the complex world of public relations and promotion into Sir Isaac Newton's three laws of motion. This isn't a 300-page academic textbook. It is a concise, accessible, and non-threatening guide designed to be read in under an hour.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside this workbook, you will learn: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe 4Ps Foundation: \u003c\/b\u003e Fix your product, place, and price before you waste a dime on promotion.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eBreak the Inertia: \u003c\/b\u003e Use the First Law of Motion to stop procrastinating and start your first campaign.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eMaster the Force: \u003c\/b\u003e Learn how much Force is needed to drive sales, based on the size of your business (Mass) and how ambitious your objectives are (Acceleration). \u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003ePredict the Reaction: \u003c\/b\u003e Raise your stature and reputation by applying the Third Law.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eWhy this book?\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eAccessible: \u003c\/b\u003e Fun cartoons make complex concepts easy to digest and remember.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eAction-Oriented: \u003c\/b\u003e Includes fill-in-the-blank activities and a \"PR Starter Checklist.\"\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eReal-World Proof: \u003c\/b\u003e Follow a fictional case study to see the Laws in action before you apply them to your own business.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you are a new business owner or a reluctant marketing director, \u003ci\u003eLaws of Promotion\u003c\/i\u003e provides the no-nonsense framework you need to unstick your marketing and put your promotion in motion.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eScroll up and click \"Buy Now\" to stop the marketing mania and start seeing results today.\u003c\/b\u003e\u003c\/p\u003eWant more hands on application? Watch \"Escape Marketing Mania\" available at www.McCormickLA.school\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 52\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.11 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 23, 2020\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47412595458226,"sku":"9798569771165","price":13.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/toexa4hDJV9798569771165.webp?v=1783577000","url":"https:\/\/box.dadyminds.org\/products\/laws-of-promotion-the-quintessential-marketing-guide-to-help-any-small-business-or-nonprofit-put-promotion-in-motion-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}