{"product_id":"lean-media-how-to-focus-creativity-streamline-production-and-create-media-that-audiences-love-hardcover","title":"Lean Media: How to focus creativity, streamline production, and create media that audiences love - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eIan Lamont\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMost new media is destined to fail\u003c\/strong\u003e. Whether it's a song, film, website, book, video game, advertisement, or other type of media production, it's extremely difficult to create works that resonate with audiences. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLean Media can give creators and media companies an edge\u003c\/strong\u003e. The framework has worked for some of the biggest media brands and most well-known artists, as well as smaller teams and media ventures. It draws on the same \"lean\" approaches adopted by manufacturing and tech startups, but is optimized for the unique needs and production methods used in the media industry. \u003c\/p\u003e\u003cp\u003eIn LEAN MEDIA, author Ian Lamont shows how the framework can streamline processes, lower costs, reduce the risk of failure, and ultimately create media that matters. Packed with examples as diverse as The Simpsons, Led Zeppelin, Minecraft, The Financial Times, and more, LEAN MEDIA outlines the framework for producing high-quality media on time and on budget. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you create media\u003c\/strong\u003e, the Lean Media framework provides the tools and know-how to develop media that clicks with audiences. Whether you work on a large team or are a solo creator, the framework can help you iteratively develop great media, informed by audience input and with a minimum of bureaucratic overhead.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you run a media business\u003c\/strong\u003e, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren't working out.\u003c\/p\u003e\u003cp\u003eAll kinds of media professionals can leverage the framework, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFilmmakers\u003c\/li\u003e \u003cli\u003ePublishers\u003c\/li\u003e \u003cli\u003eBroadcasters\u003c\/li\u003e \u003cli\u003eAuthors\u003c\/li\u003e \u003cli\u003eJournalists\u003c\/li\u003e \u003cli\u003eGraphic designers\u003c\/li\u003e \u003cli\u003eWebsite operators\u003c\/li\u003e \u003cli\u003eRecording artists \u003c\/li\u003e \u003cli\u003eVideo game designers\u003c\/li\u003e \u003cli\u003eCopywriters\u003c\/li\u003e \u003cli\u003eCreative directors\u003c\/li\u003e \u003cli\u003ePerformance artists\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eJohn Maeda, Head of Computational Design \u0026amp; Inclusion at Automattic, Inc. and author of \u003cem\u003eThe Laws of Simplicity\u003c\/em\u003e, has hailed the timeliness of LEAN MEDIA. \"Lamont has successfully taken concepts from the Lean Startup movement and applied them to media production projects,\" Maeda says. \"No longer can there be the 'one visionary way' -- instead, there needs to be humility (know your customer) and incrementalism (test often) as the keys to creative outcomes.\"\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 166\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 19, 2017\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47506732974258,"sku":"9781939924841","price":25.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/pZYlbR6FAh9781939924841.webp?v=1779561699","url":"https:\/\/box.dadyminds.org\/products\/lean-media-how-to-focus-creativity-streamline-production-and-create-media-that-audiences-love-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}