{"product_id":"marketing-and-selling-to-business-owners-a-financial-advisors-guide-to-dominating-this-lucrative-market-paperback","title":"Marketing and Selling to Business Owners: A Financial Advisor's Guide to Dominating this Lucrative Market - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert McLaughlin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAre you a financial advisor either just starting in the business, or an established advisor who wants to re-energize your marketing? Do you want to specialize in serving a very lucrative and profitable niche? This book will help you get started: - learn from the mistakes of countless advisors, and gain access to the tips and tricks of successful advisors; - decide which lucrative market(s) to target; - create a strategy to market and sell to your chosen markets; - market to a particular niche in an efficient manner; - formulate tactics to give you a step-by-step action plan to achieve your goals; - create a business plan and marketing plan to help you hit your revenue goals; - spend more of your time doing the one thing that is crucial to your success as an FA: selling. The book teaches you the most important items that were skipped in your training as a financial advisor: the proper way to set goals, how to relate goals to the actions that will make you a success, how to choose a market, and how to market to the right people.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eFor nearly two decades, Robert McLaughlin has studied the strategies that financial advisors and other business owners use to grow their businesses on a massive scale. In addition to compiling these secrets of the successful, he has served as a consultant to advisors, helping them implement focused and effective business plans and position themselves for massive growth.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 90\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.19 x 9.02 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 20, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47478244671666,"sku":"9781494886592","price":17.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/69ae5ac7a9430e70eaf307dc5c867e49.webp?v=1779216317","url":"https:\/\/box.dadyminds.org\/products\/marketing-and-selling-to-business-owners-a-financial-advisors-guide-to-dominating-this-lucrative-market-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}