{"product_id":"marketing-for-financial-advisors-pb-paperback","title":"Marketing for Financial Advisors (Pb) - Paperback","description":"\u003cp\u003eby \u003cb\u003eEric T. Bradlow\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTo financial advisors who ask, \"Who has the time and money for marketing?\" the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business.\u003c\/p\u003e\u003cp\u003eIn an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where \u003ci\u003eMarketing for Financial Advisors\u003c\/i\u003e comes in. The definitive marketing book designed specifically for financial advisors, it provides all the basic marketing skills you need to attract high-net-worth clients quicker and in greater numbers than ever. Putting the authors'proven techniques to use, you can immediately build your client base by: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEstablishing brand and reputational awareness \u003c\/li\u003e\n\u003cli\u003eDeveloping a differentiated value proposition \u003c\/li\u003e\n\u003cli\u003eCreating a \"word-of-mouth\" army \u003c\/li\u003e\n\u003cli\u003eUnderstanding your clients' psychology \u003c\/li\u003e\n\u003cli\u003eFocusing on a niche segment of clients \u003c\/li\u003e\n\u003cli\u003eBuilding a sophisticated marketing campaign \u003c\/li\u003e\n\u003cli\u003eWriting an effective marketing plan \u003c\/li\u003e\n\u003cli\u003eDetermining the ROI of your marketing spend\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFaculty members of the Wharton School's marketing department, the authors base much of their advice on a study of more than 800 financial advisors. Throughout the text, proven marketing approaches are combined with real-world insights from these successful advisors.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing for Financial Advisors\u003c\/i\u003e opens the door to an entirely new perspective on your business. You will begin to view yourself as an entrepreneur and understand that an investment in marketing is an investment in the future of your business.\u003c\/p\u003e\u003cp\u003eWhether you already run a successful financial advisory firm or plan to start one, you must build customer relationships through marketing if you want to survive and profit for years to come. Take your first steps as a small-business entrepreneur using \u003ci\u003eMarketing for Financial Advisors\u003c\/i\u003e as your guide.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 11, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47460406624434,"sku":"9781265956950","price":52.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/044ea0b03a9c20891dd67ad237ab96bf.webp?v=1778919822","url":"https:\/\/box.dadyminds.org\/products\/marketing-for-financial-advisors-pb-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}