{"product_id":"marketing-for-sustainable-tourism-paperback","title":"Marketing for Sustainable Tourism - Paperback","description":"\u003cp\u003eby \u003cb\u003eXavier Font\u003c\/b\u003e (Editor), \u003cb\u003eScott McCabe\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject's breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.\u003c\/p\u003e\u003cp\u003eThis book was originally published as a special issue of the \u003cem\u003eJournal of Sustainable Tourism. \u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eXavier Font \u003c\/strong\u003eis Professor of Sustainability Marketing at the University of Surrey, UK.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eScott McCabe\u003c\/strong\u003e is Professor in Marketing and Tourism at the University of Nottingham, UK.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9.69 x 6.85 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47501954449586,"sku":"9780367529796","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/01aec9fe4b51a2ffac6a56a5d8f55ed4.webp?v=1779453844","url":"https:\/\/box.dadyminds.org\/products\/marketing-for-sustainable-tourism-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}