{"product_id":"marketing-for-the-health-and-fitness-industry-technology-strategy-and-value-hardcover","title":"Marketing for the Health and Fitness Industry: Technology, Strategy and Value - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNicola Williams-Burnett\u003c\/b\u003e (Editor), \u003cb\u003eHannah R. Marriott\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarketing for the Health and Fitness Industry: Technology, Strategy and Value \u003c\/em\u003eprovides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNicola Williams-Burnett\u003c\/strong\u003e is a Senior Lecturer in Sport Marketing and Media at Cardiff Metropolitan University, UK. Nicola worked as a marketing executive and manager in the IT and manufacturing industry before moving into higher education as a Lecturer. Nicola is also a part-time fitness instructor while also working as a marketing practitioner within B2B and B2C companies.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHannah R. Marriott\u003c\/strong\u003e is a Lecturer in Marketing and Strategy at Cardiff University Business School, UK. Her research area concerns understanding consumer psychology surrounding their digital behaviour. She is particularly interested in researching consumer behaviour surrounding digital assistants, mobile applications and AI technology.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 10, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47507179733170,"sku":"9781839829055","price":179.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/T0AHtK5Ycb9781839829055.webp?v=1779574524","url":"https:\/\/box.dadyminds.org\/products\/marketing-for-the-health-and-fitness-industry-technology-strategy-and-value-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}