{"product_id":"marketing-imagination-new-expanded-edition-paperback","title":"Marketing Imagination: New, Expanded Edition - Paperback","description":"\u003cp\u003eby \u003cb\u003eTheodore Levitt\u003c\/b\u003e (Author), \u003cb\u003eI. M. Levitt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSince its publication in 1983, \u003ci\u003eThe Marketing Imagination\u003c\/i\u003e has been widely praised as the classic, all-inclusive \"Levitt on Marketing.\" Now Theodore Levitt -- renowned as the Harvard Business School's \"guru of marketing\" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay \"Marketing Myopia,\" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of \u003ci\u003eThe Marketing Imagination\u003c\/i\u003e shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eTheodore Levitt is Editor of the \u003ci\u003eHarvard Business Review\u003c\/i\u003e and Edward W. Carter Professor of Business Administration at the Harvard Business School. One of the most widely read and respected figures in marketing, he is a four-time winner of the annual McKinsey Award for the best article in the \u003ci\u003eHarvard Business Review.\u003c\/i\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 238\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.38 x 6.26 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 1986\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47455267881138,"sku":"9780029190906","price":28.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/bd0971de959fb7a305c59030dca78c17.webp?v=1778864139","url":"https:\/\/box.dadyminds.org\/products\/marketing-imagination-new-expanded-edition-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}