{"product_id":"mindful-marketing-and-strategic-management-paving-a-sustainable-society-through-past-present-and-future-perspectives-hardcover","title":"Mindful Marketing and Strategic Management: Paving a Sustainable Society Through Past, Present, and Future Perspectives - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTeck Weng Jee\u003c\/b\u003e (Editor), \u003cb\u003eEvan Lau\u003c\/b\u003e (Editor), \u003cb\u003eMark Kilgour\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Management focuses on current advancements in the realm of mindfulness and its application for both effective marketing and strategic management practices. It presents readers with techniques to adopt mindfulness as a major driver for long-term success\u003c\/p\u003e \u003cp\u003eThis edited book includes various strategies for marketers and practitioners to engage customers in a thoughtful and meaningful way. Businesses that use a mindful approach may develop true relationships with their target audience, encourage positive consumer behaviour and loyalty, and have a beneficial social effect through their products or services.\u003c\/p\u003e \u003cp\u003eThe book is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices, such as leadership and workplace culture, which is vital for organisational success and employee wellbeing. The book provides suggestions on how to incorporate mindfulness into strategic planning, decision-making processes, and team cooperation. By using a mindful approach, practitioners may improve their efficacy, inventiveness, and overall performance, eventually contributing to long-term corporate success.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJee Teck Weng \u003c\/strong\u003eis a senior lecturer and director (Business and Social Innovation Center) at the School of Business, Faculty of Business, Design, and Arts, Swinburne University of Technology, Sarawak Campus, Malaysia.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eEvan Lau Poh Hock\u003c\/strong\u003e is an Associate Professor in the Faculty of Economics and Business at Universiti Malaysia Sarawak (UNIMAS).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMark Kilgour\u003c\/strong\u003e is a creativity researcher with a focus on advertising.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 11, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47507153322162,"sku":"9781835497555","price":179.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/AZ0eIZy1u9781835497555.webp?v=1779573791","url":"https:\/\/box.dadyminds.org\/products\/mindful-marketing-and-strategic-management-paving-a-sustainable-society-through-past-present-and-future-perspectives-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}