{"product_id":"muscle-smoke-mirrors-volume-i-hardcover","title":"Muscle, Smoke, \u0026 Mirrors: Volume I - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRandy Roach\u003c\/b\u003e (Author), \u003cb\u003eMauro Di Pasquale\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe research for this extensive, two volume project... \u003c\/p\u003e \u003cp\u003erepresents a comprehensive effort to establish a complete context from which the sport of bodybuilding arose. \u003c\/p\u003e \u003cp\u003e\"Muscle, Smoke \u0026amp; Mirrors\" is the rise and fall of what was truly once an extraordinary discipline associated with a term known as \"Physical Culture\". Experience what bodybuilding was originally and learn just exactly what \"Physical Culture\" really is.\u003c\/p\u003e \u003cp\u003eSee what growing philanthropic power flexed its financial and political muscles to foster its corporate agenda, compromising human health internationally.\u003c\/p\u003e \u003cp\u003eRead how the merger of technology and politics culminated in the industrialization, commercialization, federalization, internationalization and finally the STERILIZATION of a nation's food supply, rendering it suspect not only to the general public; but also to the most elite of athletes. \u003c\/p\u003e \u003cp\u003eWhether you are a novice, an elite bodybuilder or simply sports-nutrition minded, learn how the emerging forces of the Iron Game evolved. Ultimately, the factions of this industry would grow powerful and manipulative while fighting for control over the Game.\u003c\/p\u003e \u003cp\u003eIt took the running of several parallel histories on bodybuilding, nutrition, supplements and the role of drugs to offer a complete, first-time unraveling of the web of confusion and politics that still permeates the sport into the 21st century!\u003c\/p\u003e \u003cp\u003eVolume I of \"Muscle, Smoke \u0026amp; Mirrors\" is truly the untold stories surrounding \"Bodybuilding's Amazing Nutritional Origins.\"\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 584\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.44 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 04, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47405426999474,"sku":"9781434376787","price":107.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/e538a2d5a84408b6a46be43c76ba2a57.webp?v=1778184994","url":"https:\/\/box.dadyminds.org\/products\/muscle-smoke-mirrors-volume-i-hardcover","provider":"DADYMINDS BOX","version":"1.0","type":"link"}