{"product_id":"nation-branding-concepts-issues-practice-paperback","title":"Nation Branding: Concepts, Issues, Practice - Paperback","description":"\u003cp\u003eby \u003cb\u003eKeith Dinnie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNation Branding: Concepts, Issues, Practice\u003c\/em\u003e provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. \u003c\/p\u003e\u003cp\u003eUpdates to this edition: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNew Academic Perspectives and Practitioner Insights in each chapter\u003c\/li\u003e \u003cli\u003eUpdated and new cases from a broad range of nations and cultures\u003c\/li\u003e \u003cli\u003eFresh coverage of online branding and social media\u003c\/li\u003e \u003cli\u003eNew material covering the critical and ethical issues of nation branding, including the limitations\u003c\/li\u003e \u003cli\u003eUpdated references and sources\u003c\/li\u003e \u003cli\u003eUpdated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKeith Dinnie\u003c\/strong\u003e is Head of Management and Marketing at the University of Dundee, School of Business, UK, and the founder of Brand Horizons (www.brandhorizons.com). Considered one of the world's leading experts on nation branding, he has published in several international journals, delivered keynote speeches, workshops, seminars and conference presentations across the world.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 268\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 9.69 x 7.44 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 12, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47410426085554,"sku":"9780367569891","price":110.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/43f8beef381c396a667ccd8695874162.webp?v=1778284993","url":"https:\/\/box.dadyminds.org\/products\/nation-branding-concepts-issues-practice-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}