{"product_id":"netnography-unlimited-understanding-technoculture-using-qualitative-social-media-research-paperback","title":"Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert V. Kozinets\u003c\/b\u003e (Editor), \u003cb\u003eRossella Gambetti\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNetnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. \u003c\/p\u003e\u003cp\u003eIn this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eNetnography Unlimited\u003c\/em\u003e provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRobert V. Kozinets\u003c\/strong\u003e is Professor and the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the Annenberg School for Communication and Journalism and Marshall School of Business, University of Southern California, Los Angeles, CA, USA. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRossella Gambetti\u003c\/strong\u003e is Associate Professor of Business Communication at Labcom (Research Lab on Business Communication) in the Department of Business Administration and Management Sciences, Università Cattolica del Sacro Cuore, Milan, Italy. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 326\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 30, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47502137229490,"sku":"9780367425654","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3891\/1666\/files\/7a3997043620675daef6e9faeff54061.webp?v=1779457815","url":"https:\/\/box.dadyminds.org\/products\/netnography-unlimited-understanding-technoculture-using-qualitative-social-media-research-paperback","provider":"DADYMINDS BOX","version":"1.0","type":"link"}